CAWD’S PATHWAY TO ENTREPRENEURSHIP TARGETS SMALL AND MICROBUSINESSES OWNED BY HISTORICALLY MARGINALIZED PERSONS

Raleigh, NC – Capital Area Workforce Development (CAWD) is pleased to announce the launch of Pathway to Entrepreneurship. The program provides one-on-one assistance to potential and existing small business owners regardless of where they are in the process. Entrepreneurs, including minorities, women, and individuals with disabilities, will gain access to resources, business connections and expert advice. There is no cost to participants.

Most launch programs assist small businesses that are established and working towards profitability. Pathway to Entrepreneurship fills a gap by serving aspiring entrepreneurs through all phases of business development including ideation, planning and research, launch, creating profitability, and long-term sustainability. CAWD’s small business manager and a network of partners work with entrepreneurs to help them accomplish their goals.

Danielle Kroeger, owner of Find My SME said, “I reached out for assistance in developing a marketing strategy. I had an idea of my target market and who would benefit most from my service. I even had a list of places to market my services. However, my marketing strategy wasn’t working. I felt all over the place. I was posting on social media, paying for ads, and networking at different events, but I wasn’t reaching the website traffic that I was expecting. I spoke with Barbara Brothers and Tyler Daniel, and I can’t say enough about how much I appreciated being able to soundboard ideas with them and developing a course of action that was more focused. Though I am still working through my marketing strategy, the information Tyler provided has helped me identify the right areas to focus my efforts. Thank you, team CAWD!”

“Many people dream of owning their own business, but they don’t know where to start. With the Pathway to Entrepreneurship Program, CAWD will help turn that dream into a reality. While the program is open to everyone, I’m particularly excited that it’s targeting traditionally underserved communities, which will help address long-standing problems of economic mobility,” said Brian Holland, CAWD Board Chair.

Anyone interested in Pathway to Entrepreneurship should email [email protected].

 

About Capital Area Workforce Development
CAWD is a public-private partnership and 501(c)3 funded by the Workforce Innovation and Opportunity Act (WIOA) of 2014. Through collaborations with business, government, education, and others, the organization has developed state and nationally recognized workforce programs, connected businesses to the education system and workforce resources, and helped thousands to gain employment.